We have no time for superficiality or entitlement. 

At Nomadical, what you see is what you get. It’s not always pretty - we make a lot of mistakes - but they’re sustainable. 

Mistakes are a by-product of curiosity, after all. 

We’re here to grow conscious consumption, and give back what we can. 

To look after ourselves and our communities in equal measure. 


But most of all, we’re hopeful. 

Hopeful about people respecting each other’s genius, about cleaning up the planet. 

There’s enough stuff in the world - let’s use what we have and make it better. 

It takes a (global) village to make real change, but just one person to help another. So drop the judgments and HUG IT OUT.



Because we like to explore places off the beaten track, but more importantly we know the impact that high volume tourism does to a destination -


we are trying to highlight destinations that desperately need tourism and really need the economic development that would come if people go there. …


We are looking for undiscovered destinations that have the ability to handle tourism, and the dispersal of tourism dollars helps the economy too.

So, yes, we do promote some of Africa’s top-ranking destinations like South Africa and Uganda, but more so we promote destinations in need of tourism like Chad, Gabon & Angola (to name a few)


- so not only are you doing good by visiting these places, in our opinion, their untouched wildness is all the more beautiful. 

And the truth is, we should all give a sh*t. 

About the environment. About each other. About experiences that have integrity. 

It's a bold stance to take in any industry - to care about the impact of every air mile, to look at data intelligently and honestly, and to use our profits for purpose. 



Because someone has to. 


In an over-developed, hyper-consumerist world, money is taking on new meaning, and people are starting to spend it more mindfully than ever before. 

Will this purchase impact my life? And perhaps more importantly, will it impact someone else’s? 

When questions are asked, brands need to answer. 


So ask us anything. 

Because the growing movement towards social and environmental consciousness won’t be optional much longer. 





Curiosity is the destination, not the distraction. 



We ask a lot of questions, because of the above. 



Believe what you want to believe, live how you want to live. We like you already. 



We don’t accept the things we can’t change, we f*ckin change them. 



Conscious travel lights the fire in our eyes. 



And so are you - which is why we’ve sifted through a lifetime of African travel experiences and curated the best of the best. (And also why we’ve written an about us page that’s primarily in bullet points.) 



Be considerate of local cultures, other visitors and travellers - travelling with respect earns you respect. 

Please ask a person if you may take their picture before you snap away 

Where necessary, wear conservative clothing 

Respect local cultures, customs and traditions. eg. remove shoes, eat with your hands, cover shoulders and legs when entering places of worship – you get it, just be cool.

Give, the right way - Many well-intentioned travelers bring sweets, used clothing, books, and pencils to hand out to children and villagers in developing countries. Sadly, this kind giving often has unintended consequences—it can sow community conflict and encourage a culture of dependency and begging. It is better to give — be it money or goods — to reputable local organizations that work on social welfare programs. 

Eat ethically – when trying local exotic foods, check what you are about to eat isn’t rare or an endangered species – as well as being wrong, it is often illegal 

Buy locally on your trip, supporting local trade and economies - but please be careful of what you buy. If it doesn't feel ethical, it probably isn’t 

Try to avoid bartering – don’t be that guy.

Don’t buy souvenirs made from animal products (skin, fur, teeth, bone, shells, ivory etc.) as it fuels the demand for illegal trade and cruelty

When entering any national park or public attraction, read the rules before entry and respect the rules during your visit 

Be mindful of our impact on local resources, such as water, food & electricity

Please try to avoid single use plastics 

Always dispose of waste properly and recycle where you can 

Use water sparingly 

Bring along your own reusable items (water bottle, coffee flask, straw etc.) 

Leave the environment as you found it - do not remove anything. It’s cheesy, but true: only footprints should be left behind 

While packing your bags, get rid of any unnecessary packaging. Recycling and waste disposal is a problem in many countries 

As far as possible, only take environmentally-friendly, biodegradable and/ or organic products with you 

Buy locally on your trip, supporting local trade and economies - but please be careful of what you buy. If it doesn't feel ethical, it probably isn’t 

Respect wildlife - plants and animals alike. Say NO to animal exploitation, whether it’s exotic, wild or domestic, and refuse exotic animal rides or selfies. Avoid establishments where you can touch non-domesticated animals; Anything that is not possible with an animal in the wild should not be possible with a captive animal (unless part of a specific conservation project). 

In reality, these animals are rare and unusual, and scientists would struggle to find them in their natural environments - yet they’re kept in tiny cages for most of the day – lets no longer contribute to their suffering, wild & tame animals alike. 


We live in a world where a well-timed selfie with an animal can make a tourism company a lot of money. 

Animal welfare can often be overlooked; there is often a lack of awareness to the unseen cruelty and abuse the animals have to live through when they play a role in the tourism industry. 

In Asia, tigers are drugged so that tourists can pose with them. In South America, giant anteaters will pose on your shoulders for the camera. 



8A Arnold Road, Rosebank, Johannesburg, South Africa

+2711 880 5954

+27 82 381 1869

+27 82 601 8549



It's about creating better places for people to live in, and better places for people to live in.

We’re mindful of complying with responsible tourism guidelines, and we ask our travellers to do the same. The world belongs to all of us. 


Read more: https://responsibletourismpartnership.org/what-is-responsible-tourism/ 


At Nomadical, our guides are super clued up on how to be conscious when travelling, so feel free to ask them questions while on your trip. It’s a learning process for all of us, and we’d love you to share your ideas, too.